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Hype-free, tequila-loving social media and content strategist, speaker, and author.
Founder and CEO of Social Media Explorer. Thinker, educator, speaker and strategist.
Over 25 years with Fortune 100 brands, author of Return on Influence and The Tao of Twitter, Rutgers Faculty.
Vice President of Strategy for Edison Research, principal author of The Social Habit.
In the Fall 2012 edition of The Social Habit research series, we took an extended look at Pinterest to see just how the popular "pinning" service is being used by social media users in America. We looked at who was using Pinterest, what activites and behaviors they were engaged in, and what kinds of products they were pinning and why. I've already written about Pinterest's unique demographic skew--it's the only major social network that is so heavily female-driven--but for the first time we are reporting that amongst American Women 18-44 who use social media, Pinterest is the third most widely-used social network (behind Facebook and … Read on >