We were pleasantly surprised by both the quality and quantity of questions we received in our reader submission contest–so much so, that we decided to pick three winners instead of one. One thing that is very clear from the types of questions you sent us: we are all ready to start valuing social a little more smartly. So, without a doubt, the value of social media will be a clear focus for the first iteration of this series.
All three of the winning questions are going to be profiled and examined in more detail by Jay, Jason and Mark later this week–but for today, without further ado, here are the winning submissions:
When people research products and services they want to buy, where do they look? Facebook, Twitter (or other similar properties), blogs, user forums, reviews, [and/or] company websites? – Steve Dodd
For me, it always comes down to figuring out how to connect social media usage or activity to revenue. I guess I would ask “have you ever bought a product or service due to a social media interaction” … “have you ever recommended a product or service to others via social media”, or some variant of that. – Rhonda Hurwitz
I’d like to know which motivations are the driving force for various types of social media users, and what roles social media plays for them. Also what other activities/tools “compete” with social to fulfill those roles for each group? – Susan Baier
Great questions, all–and for posing them, our winners will not only receive a copy of our next Social Habit report for free, they’ll also get their questions answered. Now that’s a deal! Thank you, Steve, Rhonda and Susan, for your thoughtful queries–and a big thanks to everyone who contributed. You’ve helped us set a direction with our opening study, and I think you’ll like the results.